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SVI Media, based in Afton, WY, is a multimedia company that produces local content via newspaper, internet, terrestrial radio, and video. In 2016, SVI Media General Manager Duke Dance and Video Director David Cazier wanted to bring the excitement of a live singing competition to the small community of Star Valley, WY. Basing the concept from reality TV's "American Idol", Dance and Cazier named the event "Swift Idol", with a nod to one of SVI Media's radio stations, Swift 98.7 FM. The first event called for a grand prize of $500, and garnered a few local talented singers to participate.
As the years came and went, the event continued to grow in popularity. In 2019, the event starred during the Lincoln County Fair as a main event, with a grand prize of $5,000, followed by a grand prize of $10,000 in 2020 and 2021. Each year, auditions from all over the continental US pours in with amazing talent, all willing to put their best singing abilities on the line for the title and prize.
SVI Media was notified in 2020 about a breach of copyright to the name "Swift Idol", and a cease and desist order was issued. SVI Media complied, and after a lengthy search, "The Vocalist" emerged as the new name for the singing competition.
Other events, such as "The Teen Vocalist" and "The Vocalist Wildcard" have spun off of the original show, making the event a popular one in the Rocky Mountain west region.
Celebrities such as Alex Boye and David Archuleta have appeared as guest judges and performed during the competitions, and America's Got Talent winner Darci Lynne has been announced as the celebrity guest judge for The Vocalist 2022.
As for the future? SVI Media has confirmed at least ten seasons of the competition, with the seventh season having a weekly TV-style series each week in June and July prior to the competition in August.
August 8, 2022 - Lincoln County Fair
Afton, WY
7 PM
$10,000 grand prize to the winner, a new celebrity judge, and all the excitement! Stay tuned for information on audition information!
May 7, 2022 - Star Valley High School
Afton, WY
7 PM
$1,000 prize to the winner and the announcement of the new celebrity judge for The Vocalist 2022, and all exclusively for Star Valley, Wyoming youth! Audition information here.
July 2, 2022 - Thayne Community Complex
Thayne, WY
Throughout the day
Concert at 7 PM
The winners of past competitions come together on stage for a night of talent and fun, as well as a mini-competition for someone to get an automatic slot into The Vocalist competition in August! Previous to the concert, live games, karaoke, and other concerts take place in an unforgettable smorgasbord of music, fun, and food!
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